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Friday, September 5, 2014

Website translation for UK businesses operating in Dubai

Websites are the electronic gate of the business your represent.  They represent a very effective way of exposing your business products and services in the market.  What makes them special for businesses is that they are available 24/24 for a global clientele and product seekers.  A website facilitates the introduction of your business, and your message to the public is always available for readers and internet browsers.  This exceptional service has helped businesses around the world since the advent of the internet.  What makes this advent more effective is website translation service.

The more people adhere to the use of the internet from their phones, tablets and PCs the higher your changes are to get exposed and improve your sales.  However, without translating your web content to the language of the target market, your chances to get access to the potential clients remains limited.  Almiaad Lingua offers specially tailored services of website translation for UK businesses operating in Dubai and the Middle East area.

The translation of a website, say from English to Arabic, is not an easy task.  It is different from regular translation tasks done from MS Word or PDF files, among other file formats.  Apart from the technical requirements which the project manager has to handle, translators have to bear in mind that a degree of localisation is expected from any website content translation, especially when the content is commercial or business oriented.  Website translation services are meant to introduce the reader to the business and its products and services in his/her native language.

Many business providers operating in Europe (UK, France, Germany, Switzerland, Sweden, etc.) and in other countries like the USA, Japan, China, Russia and Canada have opted for the translation of their online platforms into Arabic as part of their attempt to enter the UAE Arabic in Dubai and the whole region.  In their business plans, website translation into UAE Arabic is not a work of advertising their products and services.  The exposure of a business in the local language is mainly a localisation project.  Business services, for example, operate globally and usually employ English as the language of communication with their clients and freelancers.  However, clients trust those whom they can meet and those who understand their needs and can communicate with them in their native languages.  That’s why the translation of the business website is becoming extremely important.

In the UAE, Oman, Bahrain, Kingdom of Saudi Arabia, Kuwait and Qatar the increase of foreign businesses has increased since the first oil boom in the early 1970s.  Most of them were aware that translating their messages to Arabic was a necessity.  Website translation was first viewed as a means of introducing their products in another language.   Not only the advertising language was translated, but also the client direct contact point.  Even with the use of a pidginised Arabic, the local client was able to feel that the product / service appealed to them.   Now, Almiaad Lingua introduces its localised and well integrated solutions of website translation for Western companies operating in Dubai and other countries around the world.


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